Facebook’s Aim for Higher Quality Content

Facebook recently celebrated it’s 10th anniversary as a social network. For those of us who remember those years, a lot has changed. Facebook has always been the one to update its platform look, but it also has altered the content it shares.

Facebook announced last August its plans to show more high quality content. The plans came after extensive surveys and analytics measuring. Results showed that there could be a way to improve Facebook users’ experiences. Facebook decided to launch a new algorithm to make this possible. One of the most noticeable changes was the expectations of Pages that post low-quality, meme like content.

Goodbye, memes. I will be honest. Memes can be funny, but they can also be extremely annoying. Warning Pages that they will expect a lower drop in followers and interactions if they post low-quality content is brilliant. Facebook has set the bar. If you are going to be the best you have to show your best. Facebook is filtering out bad content that is unnecessary for users to see. This is brilliant.

I respect Facebook for this change. The pros outweigh the cons. According to the announcement, these changes in algorithms will actually increase interactions Pages have with people. If you produce high quality content, you will see high results. For Pages that actually got worried about the changes got some advice from Facebook.

You can do this by focusing on these tips when creating your Page posts:
  • Make your posts timely and relevant
  • Build credibility and trust with your audience
  • Ask yourself, “Would people share this with their friends or recommend it to others?”
  • Think about, “Would my audience want to see this in their News Feeds?”

These four points make sense. People are not interested in old news or irrelevant information. When we see that, we tend to “Hide” the content or comment negatively. Negative interactions like this will makes Pages lose credibility with followers. In a weird way, Facebook is helping everyone.

Consider this a challenge from one of the largest social media platforms in the world. Be the best and post your best.

3 thoughts on “Facebook’s Aim for Higher Quality Content

  1. It will be interesting to see how Facebook changes with these promises of high quality content. Over the past ten years, the quality of content has definitely gone downhill with posts like, “Like this if you agree”. I strongly believe that this tacky content has pushed people to be more inclined to Twitter. Hopefully, Facebook can gain back some of their audience that has transferred over to Twitter.

  2. I don’t know how I feel about Facebook’s algorithm changes. I agree that memes can be overwhelming and not the most interesting content; however, there is plenty of strong content that still gets hidden with Facebook’s changes. For example, I follow 8 fashion bloggers on Facebook; however, the bulk of their content does not show up in my news feed even though I deem it high quality. In order to make sure I receive all of their updates I had to create a list. I think Facebook is worried that its users are becoming uninterested, yet I do not believe the company knows exactly what its users want.

  3. Its a good change made by facebook. Like you said, memes can be funny, but are rarely used in a non-annoying way. 95% of meme’s posted on brand pages are irrelevant and unfunny, so this is a welcome change for me as well. Good post!

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